We are always looking for more ways to win business. This usually comes down to offering something the customer wants. We recently looked at delivery options.
You probably know that in addition to a ‘Free’ postage option and a same/1 day dispatch commitment, the other service you must offer to achieve the ‘Premium Service’ badge on you eBay listings is an expedited delivery service.
We have recently negotiated a lower cost from our courier in return for increasing volumes. We were then able to reduce the upgrade cost. The idea being to try and grab some sales from people who like or need a tracked next working day service.
Using the excellent and flexible ‘postage templates’ in eSellerPro we can now offer a great deal on upgrade costs tailored to the size/weight of the item. Once we had calculated the costs we were able to update the postage templates and revise all our listings with the new charges – a 15 minute job.
So for many items which are below 1Kg the buyer can upgrade for just £2.95.
Guess what – at this price many buyers do choose to upgrade. Possibly winning us the business.