Directing Amazon Buyers to YOUR listing

As we know Amazon is a great marketplace.

But…

It is catalogue based meaning all sellers compete on one listing and buyers nearly always buy on price alone. This means your listing can be buried in the mass and overshadowed by the seller with excess stock, better buying power, lower overheads or simply unaware of his/her true costs.

So how do you direct potential buyers to YOUR listing.

Amazon have made it easy.

In Seller Central it is now possible to customise the view. Simply mark the column ‘Listing ID’ as visible and you now have a clickable link to your own listing to which you can direct email enquiries and similar.

John

Battle of the Marketplaces Update

This weeks update to the Battle of the Marketplaces post.

The most visited UK shopping sites.

This week I’ve added a further metric which simply shows the total of the two giants. The purpose is just to show if they together are growing market share or if any of the others are taking it. This week all the others are staying where that were in the pecking order so no changes.

John

 

The Shopper ‘Spring’

After updating the ‘Battle of the Marketplaces’ post I began to wonder if there is a ‘Shopper ‘Spring’.

It’s a small sample but Amazons share of shopping visits does seem to be going down over the past few weeks. What can we take from this? A number of people have commented recently that buyers are tiring of large corporates generally – take Tesco for example – the supermarket giant is seeing falls in market share too.

Are buyers at last feeling that corporate greed deserves buyer strikes? eBay after all is still made up of many thousands of smaller sellers despite the rise of the ‘outlets’.

Lets hope that small independents get the benefit of any ‘shopper spring’

John